From Story to Strategy: Transforming Lectures with Interactive Storytelling and Mentimeter
Lead Author: Claire Robertson
Additional authors:
Timetable: Thursday Session 8: 16:15-17:00, Gallery Room 2
Description:
Popular culture meets tech in this engaging session on transforming traditional lectures into engaging, interactive experiences that combine storytelling with digital tools like Mentimeter. Drawing inspiration from the BBC Radio 4 comedy show It’s a Fair Cop and Choose Your Own Adventure books, I will showcase how a storytelling approach can immerse students in real-world problem-solving.
Attendees will experience a practical example, taking on the role of consultants tasked with creating a marketing strategy for a family-run farm shop. You’ll assume the role of marketers, making decisions at key points, as I lead you through the ‘story’ of this challenge. Each decision shapes the narrative and culminates in the creation of a collaborative marketing asset.
The approach fosters critical thinking, teamwork, and practical application of marketing concepts while providing students with a sense of achievement. The session will emphasize how storytelling and technology can transform lectures into memorable, student-centered learning experiences.
Key Takeaways for Conference Attendees:
– Learn how to design interactive lectures through Mentimeter to enhance engagement and collaboration.
– Gain a ready-to-use example of a marketing challenge scenario adaptable to various disciplines.
– Discuss ways to enhance and adapt the technique for different purposes and topics.
– This session is ideal for educators looking to energize their teaching with innovative, student-focused techniques.
References, web links and other resources:
BBC Radio 4’s It’s a Fair Cop: https://www.bbc.co.uk/programmes/b060fj66
Choose Your Own Adventure books: https://tinyurl.com/ChooseYOAB
From Story to Strategy: Transforming Lectures with Interactive Storytelling and Mentimeter
Lead Author: Claire Robertson
Additional authors:
Timetable: Thursday Session 8: 16:15-17:00, Gallery Room 2
Description:
Popular culture meets tech in this engaging session on transforming traditional lectures into engaging, interactive experiences that combine storytelling with digital tools like Mentimeter. Drawing inspiration from the BBC Radio 4 comedy show It’s a Fair Cop and Choose Your Own Adventure books, I will showcase how a storytelling approach can immerse students in real-world problem-solving.
Attendees will experience a practical example, taking on the role of consultants tasked with creating a marketing strategy for a family-run farm shop. You’ll assume the role of marketers, making decisions at key points, as I lead you through the ‘story’ of this challenge. Each decision shapes the narrative and culminates in the creation of a collaborative marketing asset.
The approach fosters critical thinking, teamwork, and practical application of marketing concepts while providing students with a sense of achievement. The session will emphasize how storytelling and technology can transform lectures into memorable, student-centered learning experiences.
Key Takeaways for Conference Attendees:
– Learn how to design interactive lectures through Mentimeter to enhance engagement and collaboration.
– Gain a ready-to-use example of a marketing challenge scenario adaptable to various disciplines.
– Discuss ways to enhance and adapt the technique for different purposes and topics.
– This session is ideal for educators looking to energize their teaching with innovative, student-focused techniques.
References, web links and other resources:
BBC Radio 4’s It’s a Fair Cop: https://www.bbc.co.uk/programmes/b060fj66
Choose Your Own Adventure books: https://tinyurl.com/ChooseYOAB